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Loyal.D was founded in Singapore in 2015 by two passionate animal lovers, Aparna and Theresa, who met—naturally—through their dogs. Both had adopted Singapore Specials, stray mongrels rescued from the streets and forested areas around the island. Their shared commitment to these resilient dogs became the heart of Loyal.D.
Over the past decade, Aparna and Theresa have built Loyal.D around a strong ethos of giving back—through time, funds, and advocacy—to support community animal welfare. From the start, Loyal.D has stood for more than quality pet products; it’s a mission to uplift the lives of street animals and the people who care for them.
In 2025, our milestone 10th anniversary year, Loyal.D is expanding to New Zealand, Theresa’s homeland, where she relocated with her three Singapore Specials. With this move came a renewed commitment to provide trustworthy, well-tested products for dogs across Aotearoa.
Our name is inspired by the timeless trait of loyalty—that deep, dependable bond that dogs so effortlessly offer. It's a quality that moves us, motivates us, and reminds us of the responsibility we share as their guardians.
All Loyal.D products are thoughtfully selected, tried, and tested by our own pack: Polo and Beau (who passed in 2024), and Pango and Shiro—all proud Singapore Specials. Their spirit continues to guide everything we do.
Loyal.D is a true Singaporean brand at heart — built on strength, resilience, and an unwavering commitment to quality. But more than that, we are driven by love — for animals, for community, and for the belief that even a small brand can create a big impact. We hope to inspire animal lovers everywhere to stand with us, and together, make a kinder, better world for all animals.
